May 21, 2001

Chisholm-Mingo Group
Named Agency of the Year

The Group Comunicaciao Wins
Brazilian Marketing Award

Latin American Creative Directors
Plan More Business Cooperation

Chisholm-Mingo Group
Named Agency of the Year

The Chisholm-Mingo Group, Inc. has been named BE 100 Advertising Agency of the Year. The honor—presented last week— recognizes one of the nation’s premier African American agencies, whose outstanding experience, creativity, and unique insights into the multicultural marketplace make it the agency of choice to a growing roster of prestigious clients.

"It is an honor to be among the best and brightest companies of the BE 100," said Samuel J. Chisholm, President & CEO. "To be recognized by Black Enterprise with this prestigious award is especially significant to the agency, as it comes from withing the community we serve. It is my full intention to continue to grow better, not bigger; smarter and more strategic; and it is my hope that I will serve as an inspiration to other Black entrepreneurs."

The agency’s expertise in multicultural marketing, crisis management, research, and public relations has earned it a client list that includes Amtrak, Bureau of Census 2000, Denny’s General Motors, Texaco, Royal Caribbean Crusie Line International, Seagrams Aericas, U.S. Army, U.S. Navy, and U.S. Postal Service.

"The Chishom-Mingo Group has an unbeatable track record of tactically mounting successful awareness and image management campaigns for its clients," sais Brett Savage, Multicultural Markets Manager for the U.S. Postal Service. "

The June edition of Black Enterprise magazine’s Web site ( features an article about the agency: "Fight Back: Samuel Chisholm keeps his agency rolling with bold campaigns and a strategic focus that can’t be derailed.

The Group Comunicaciao Wins
Brazilian Marketing Award

The Group Comunicacio was been awarded the Association of Sales and Marketing Leaders of Brazil (ADVB) 2001 Marketing Prize. The agency shares the honor with RP Consulting, with whom Group worked on several projects during an environmentally oriented campaign for Bracelpa.

The award is work Group created in their Bracelpa campaign, which started in 1999. Bracelpa is the Brazilian Association of Cellulose and Paper Industries. Work begain with two-page magazine spreads with theme, "Packaging Doesn’t Need To Be Eternal." Posters were made for outdoor placement in Sao Paulo, Rio de Janeiro, Curitiba, and Porto Alegre. Television work, starring Brazilian actress Regina Duarte, was created at the end of the campaign’s first year.

Group created several publications in the campaign to promote awareness of packaging materials that are bio-degradable and better alternatives than plastic. A quarterly information package, that artistically show how cardboard products can be used, was sent to 15,000 recipients. Another 10,000 pamphlets for graphic designers on the attributes of cardboard as an artistic medium were created, along with educational material for children.

Earlier this year, the agency helped coordinate an event in which 22 stores in major cities collected cartonboard packing. Consumers brought used paper to the collection sites, and received in return cupons for chances to win prizes; 40,000 cupons were given out. A 30-second television spot was created for this phase of the project, in addition to the characters of a tree and cartonboard box together.

One-hundred and fifity-one tons of packaging materials were collected when the event took place in February, three times the amount of recyclable material than was expected. The event raised money, which was contributed to the Solidarity Action Against Infantile Cancer.

Fernando Guntovitch, CEO of Group Comunicacio, said his agency’s success is the result of closely integrating their work with that of PR Consulting, which also works with client Bracelpa. He said consumers and media responded to the campaign positively.

The Group Comunicacio has created new work for the Web site, Dental On-Line. Advertising for the site has run in newspapers and magazines. Dental On-Line supplies dental products to both professional dentists and consumers in Brazil. It also includes research and information on vendors, services, and prices.

New television spots for the lipstick brand Xuxa by Impala began airing in Brazil’s largest cities this month. Artist Xuxa Meneghel is again featured in the 15-second spots, which run until June. The client is cosmetics company Laboratorio Avamiller.

Group’s recent success in packaging-related services continued recently with an addition to the Pom Pom brand of disposable diapers. The packaging includes cartoon images of animals children enjoy, and now the agency has designed glow-in-the-dark versions of these animal characters. Buyers of Pom Pom can receive the animal stickers by returning cupons found on the boxes. The promotion included magazine ads and point-of-sale materials.

Latin American Creative Directors
Plan More Business Cooperation

Creative Directors from agencies in the Latin American Region of Worldwide Partners gathered in San Salvador, El Salvador this month to discuss marketing conditions and opportunities in their countries, and to take steps toward sharing more business with each other.

The conference took place at the Terraza Hotel, where directors discussed creative trends and the kinds of strategies that have proven profitable for clients. Agency principals agreed that having creative directors meet with clients regularly and involve themselves at all levels of the account was a way to increase the quality and effectiveness of their advertising. A system of inter-agency reporting on the status of creative projects was presented, intended for use by personnel at Network agencies in the Latin American Region.

"We made agreements that will help improve our internal work," said Oscar A. Funes, President of Signo Publicidad in El Salvador. The LAR agencies agreed to exchange three creative works a month, including print, television, and radio pieces. The directors established file-format standards for transferring graphics to each other, as the agencies are sharing more movie (MPEG) and radio (MP3) files with each other. Attendees also considered ways in which each agency can make its accomplishments and reputation widely known.

The agenda also recommended buidling more strategic alliances with suppliers, such as market research firms and recording studios, to lower the costs agencies pay for these services on their own.

Motivo Design Offers the
Ultimate Museum Experience

Columbus-based interactive agency designs kiosk,
"Treasures from a Lost Civilization: Ancient Chinese Art from Sichuan" for museum exhibition

An interactive display that educates users about ancient Chinese artifacts will accompany a highly acclaimed exhibition of Chinese art at the Seattle Art Museum through August 12. Motivo, a Columbus, Ohio-based interactive agency, produced the site.

Motivo, the interactive division of 10 Worldwide (formerly HMS Partners) designed a series of kiosks intended to enhance the museum experience for the exhibit, Treasures from a Lost Civilization: Ancient Chinese Art from Sichuan.

Three kiosks supplement the Sanxingdui, Zhou, and Han sections of the exhibition, allowing visitors to virtually examine the artifacts.

"Our goal as developers is to enhance the user experience by creating interaction, said John Reed, lead technical developer. 3We want you to respond to the media by having the media respond to you."

Musum guests will be able to interact with artifacts on several levels. For example, users will be able to watch a movie about how a Sanxingdui mask was made, or put together a puzzle of a Han tomb tile, which requires careful examination of the artifact.

The Motivo technical developers worked with the designers to capture the vision and in turn, expand the user1s capabilities to better understand the artifacts and their historical significance.

The Motivo production team included said Chrys Gee, Technicaldeveloper," and Dan Ledman, Lead Interface Designer.

Motivo’s design of the kiosks is a significant addition to the company’s work with museums across the country. Motivo designed the Web site for the Rock and Roll Hall of Fame and Museum, developed exhibition modules for the Cleveland Museum of Art, and helpled design the production of a CD-ROM for the Smithsonian American Art Museum.

kirshenbaum bond & partners west
Wins Volunteermatch

VolunteerMatch has awarded kirshenbaum bond & partners west (kbpwest) of San Francisco, California, their integrated marketing communications account, including strategic and creative development, website design, media planning and buying responsibilities for TV, print and online. kbpwest won the account against five other contending San Francisco agencies.

Founded in 1994 by a group of social entrepreneurs who believed that the communications revolution can help people build stronger, more connected communities, VolunteerMatch is the Web's largest database of volunteer opportunities. The site provides a user-friendly interface to help people get connected with the right organization and the right opportunity. With 15,000 nonprofits, 28,000 opportunities and more than a million users a year VolunteerMatch proves that people want to help – and will help – if given the information they need.

"Everyone who finds out about VolunteerMatch gets excited about how easy and fun it is to volunteer--it's a fabulous passion brand and we're thrilled to be working with them," says Nigel Carr, Managing Partner and General Manager of kbpwest.

"There are 70 million Americans who'd like to be more involved in their community," said Jay Backstrand, founder of VolunteerMatch. "We believe kpbwest's talent, creativity and passion is just what VolunteerMatch needs to help more of them find a great place to volunteer."

VolunteerMatch ( is the nonprofit web site dedicated to using the power of the Internet to help everyone find a great place to volunteer. As the world’s largest online database of volunteer opportunities, VolunteerMatch makes it easier than ever before to volunteer. Just enter your ZIP code to find local opportunities. VolunteerMatch has already referred over 400,000 volunteers nationwide, providing real-world community assistance in 4,000+ U.S. cities. VolunteerMatch has received awards from the Smithsonian Institution and MIT, and been recognized for its social service efforts on The Oprah Winfrey Show, MSNBC, and in The Wall Street Journal, The New York Times, Reader’s Digest, Good Housekeeping and Parade.

Work is proceeding on another recent account win at kpbwest. Cable network BBC AMERICA recently split its $10 million advertising account, assigning creative responsibilities to Arnold Worldwide/Washington of McLean, Virginia, and media to kirshenbaum bond & partners west.

"BBC AMERICA is a passion brand whose super-smart viewers are evangelists for the network," said Nigel Carr, Managing Partner/General Manager of kbpwest. "Our media plan will leverage this strong base of word of mouth communication in both targeted and guerrilla environments."

Kate Meyer, Marketing Director of BBC AMERICA, said, "We are firm believers that the media needs to be as creative as the work itself, and kbpwest is incredibly smart about the media business, and how consumers relate to brands.

Wasserman Campaign Recognized
at Golden Mirror Awards

First Heritage Delta Wins International Marketing Awards

First Heritage Delta Credit Union was honored recently by the Credit Union Executive Society of America (CUES). At the annual Golden Mirror Awards competition in Reno, Nevada, last month, First Heritage (now First Heritage Delta following a merger with Delta Credit Union in January, 2001) won Second Place for its Image Enhancement Advertising, created by Wasserman & Partners Advertising.

Credit union marketers from around the world submitted 1,033 entries, in 25 categories in this year’s competition. In spite of increased participation from Canada, First Heritage Delta was the only Canadian credit union to be recognized in the 2001 Golden Mirror Awards.

The winning Image Enhancement Advertising utilizes high-impact visuals, including a rooster silhouetted by the moon, whispering renaissance statues, and intricate clockworks, all to draw attention to the advantages of dealing with First Heritage Delta Credit Union.

"First Heritage Delta deals with members as individuals, and these ads speak to members in a distinctive voice where headlines counterpoint and complement the visuals to amplify the illustrated benefit," said Alvin Wasserman, President and Creative "The ads maintain a strong, professional look and are not overly slick," said David Reycraft, Manager, Corporate Communications, First Heritage Delta."

The Golden Mirror Awards is the longest running, most sought-after competition for creative and results-producing excellence in the credit union industry. First Heritage Delta Credit Union was also recognized with an Award of Merit in the Annual Report category.

David Reycraft, Manager, Corporate Communications at First Heritage Delta Credit Union (right) celebrates a second place win for the Credit Union’s Image Enhancement Advertising at the Credit Union Executives Society (CUES) Golden Mirror Awards in Nevada this April. Reycraft is pictured here with Fred Johnson, CUES President/CEO.

Sawyer Riley Compton
Wins Four One Show Awards

Georgia Tech Anti-binge Drinking Campaign Scores Big on Campus
and at the World’s Premier Advertising Show

The Sawyer Riley Compton creative team, led by Senior Vice President and Creative Director Bart Cleveland, accepted four One Show Merit awards at the ceremony in New York earlier this month. This is the third time in four years SRC has been in the One Show, and the most entries in one year the agency has had in the One Show.

"Getting four entries into the One Show is a significant milestone for Sawyer Riley Compton because it further validates our arrival as a creative shop," said Frank Compton, Associate Direcor. "We believe the One Show is just the beginning of Sawyer Riley Compton’s recognition at the international level."

Two of the four pieces that won recognition at the One Show were developed for Georgia Tech. The goal of the campaign is to increase awareness that binge drinking is a problem among students and show the negative effects of over indulgence. Interviews conducted with students last year showed 47% of them drink to get drunk, yet none of them consider themselves to be binge drinkers. The campaign Sawyer Riley Compton developed runs on the back page of Technique, the school's newspaper, and also appears on posters around campus. There are a total of six ads in the campaign. In the corner of each of the ads is the top of a distressed silver bottle cap that says in red, "Don't Drink Like an Idiot." The ads titled "Kegs" and "Tequila" were winners.

The campaign is beginning to garner attention outside the Georgia Tech campus. Six colleges and universities in Atlanta have expressed interest in running the campaign on their campuses, and SRC is in discussions with the American Medical Association to take the campaign national.

In addition to the Georgia Tech campaign, two other pieces developed by Sawyer Riley Compton were honored at the One Show. One of the executions is for a bowling center and another promotes speed reading courses.

This year, the One Show attracted more than 19,000 entries representing 44 countries. Only 758 of the total entries won Gold Show Pencils or Merits. The One Show is judged every year by a different group of the industry’s most reputable creative directors.

"Our goal is to have a greater presence in the national shows next year," said Bart Cleveland, senior vice president, creative director. "Some of our best work ever is in production right now."

The creative team has been spending a lot of time in New York recently shooting a campaign to launch The Ritz-Carlton’s re-entry into New York. The creative breaks May 28 in New York magazines.

Clarke Goward Creative
Bags One Show Honors

Clarke Goward Advertising of Boston, Massachusetts, received recognition for creative work at this year’s One Show awards. Terry Clarke explained:

"We submitted two print campaigns (one black and white, and one color) for Ragged Mountain Ski Resort, one radio campaign for SmartMouth, and one design piece, for Morgan Memorial/Good Will Industries.

"We received three merits (and therefore, inclusion in Communication Arts Annual) for one print campaign and two singles, and a Gold Pencil for the annual report for Morgan Memorial.

"Actually, this was the first-ever opportunity for designers to apply. Up to this point, it was just art directors and copywriters for advertising. They created the new category, and our guy won the gold. We're quite excited, since we live and breathe excellent creative."

The same piece was rejected from the local Hatch Awards last year. "Rewarded Nationally; Rejected Locally," Clarke noted.

Home Brew and Oil Soap:
Archer/Malmo Still Cleaning Up at Addy Awards

District 7 of the American Advertising Federation presented Archer/Malmo with six Addy Awards and two certificates at the district convention in Baton Rouge recently. The Agency took home more awards than any other Memphis shop.

Awards were presented for a Memphis Arts Festival Sudsfest Poster, and five items created for the Memphis Rock ‘n’ Soul Museum, including posters of Jerry Lee Lewis Otis Redding, an identitiy package, and a pocket folder.

Certificates were also awarded for museum promotions, along with a beer label for the Union 65 brand. Union 65 is the agency’s own home-brewed brand, created last year. Agency employees held naming and packaging-design contests, and hosted a party to christen the first batch.

The entries will now compete at the national level, in the American Advertising Federation’s national show in June in Cleveland, Ohio.

If you have questions, comments, or submissions for Worldwide, please contact Damon Gitelman ( at Headquarters.
Phone: (303) 671-8551 • Fax: (303) 337-9576