Patricia Moore Creative Samples
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Advising financial advisors: Here comes some software that truly simplifies a financial advisor’s life. I wrote the copy for three financial portfolio and trade management brochures. This campaign drove the message home in a technical world where numbers rule.
Phone home, but how? Before there were cell phones, there were how-to manuals. Now there is at least one that’s written in plain English for consumers of feature-intensive mobile phones The B2B copy I wrote for enterprise level, telecommunications customers is equally accessible.
Are you geared up? Bicycle stores across the nation promoted their name-brand bicycle gear through the annual BikePro Catalog, a Boulder ad agency’s project. You didn’t have to be a gearhead to appreciate all the cool stuff, but a passion for cycling definitely informed the copy I wrote for many featured products.
It’s the fresh air that did it. Here are a couple of ads from an integrated campaign that I wrote for a Denver advertising agency. We tapped “Alice in Wonderland” motifs to convince city dwellers to move to the mountains. The campaign was wildly successful for both the client and the agency.
“Where There’s A Rainbow, There’s A Way.” That’s the title of this storybook that I wrote for children about to undergo surgery. This piece was part of a series of internal and external communications that I wrote and produced for Presbyterian/St. Luke’s Hospital whose mascot happened to be a baby dinosaur.

Make an invitation they can’t refuse. This marketing brochure that I wrote for first-time church visitors had a formidable collection of objectives: First, to extend a welcoming hand. Second, to communicate church’s values. Third, to communicate these messages in a unified, dignified and irresistible manner.

Creative Samples Page 1